Gyeongsangnam-do Attracts Overseas Tourists with Extensive On-Site Campaign in Malaysia
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- Registration date : 24.03.28
Gyeongsangnam-do Attracts Overseas Tourists with Extensive On-Site Campaign in Malaysia
- Organized a briefing session for the local tourism industry to showcase Gyeongsangnam-do tourism offerings and attractions
- Set up a PR booth to highlight Gyeongsangnam-do's tourist attractions at the 2024 MATTA Fair
- Forged a tourism promotion partnership between GNTO and MATTA
The Gyeongsangnam-do Provincial Government (Governor Park Wan-su) and the Gyeongnam Tourism Organization (GNTO) announced their comprehensive on-site marketing efforts aligned with the 2024 MATTA Fair at the Malaysia International Trade and Exhibition Center (MITEC), Kuala Lumpur from Mar. 22 to 24.
On Mar. 22, GNTO conducted a thorough tourism promotion briefing at the MITEC conference room, attracting over 100 attendees from 50 Malaysian travel companies. The event focused on showcasing Gyeongsangnam-do's enticing tourism resources, such as Gaya Tumuli, a UNESCO World Heritage Site, as well as popular filming locations, seasonal local festivals, and diverse gourmet tourism offerings, aimed at facilitating the development of innovative travel products for local tourism developers.
At the event, GNTO and the Malaysian Association of Travel and Tourism Agencies (MATTA), representing over 2,500 member companies, inked a strategic business agreement focused on tourism product development and promotion. Anchored in this MOU, facilitated by sustained on-site marketing endeavors and the establishment of a robust collaboration framework with the local tourism industry, both GNTO and MATTA intend to bolster reciprocal cooperation between Gyeongsangnam-do and Malaysia. Their initiatives include the creation of Gyeongsangnam-do stay-over tourism packages and familiarization tours designed to entice leading travel agencies.
At the MATTA Fair, recognized as one of Asia's premier tourism expos, spanning from the 22nd to the 24th, Gyeongsangnam-do unveiled a PR booth under the theme "DIVE INTO Gyeongnam," hosting a dynamic exhibition. With a focus on engaging local Millennials and Gen Z enthusiasts of Korean culture, the booth showcased Gyeongsangnam-do's distinctive spring and summer tourism highlights, including the Jinhae Gunhangje Festival, Haman Nakwanori, and Tongyeong DIPIRANG. Additionally, its stamp tour event incorporating seasonal Gyeongsangnam-do tourist spots within the booth garnered enthusiastic responses from attendees.
The Gyeongsangnam-do Provincial Government and associated entities have intensified promotional endeavors to cater to the varied preferences of Malaysian tourists, hailing from a multicultural milieu. This collaborative effort with the Korea Tourism Organization Kuala Lumpur office has been ongoing since their participation in the MATTA Fair in September last year. The province is actively fostering the development of Gyeongsangnam-do's tourism offerings by introducing Muslim-friendly destinations to Muslim travel agencies. Additionally, it is extending invitations to influencers and media representatives for familiarization tours of local prominent marine and leisure destinations.
Director Jang Young-wook of the Gyeongsangnam-do Tourism Development Bureau said, "Since last year, Gyeongsangnam-do has been engaging in comprehensive on-site marketing campaigns targeting Greater China and adjacent Southeast Asian markets to draw in foreign visitors. We are committed to promoting Gyeongsangnam-do's tourism products vigorously to tap into the increasingly vibrant international tourism landscape.”
CEO Hwang Hee-gon of GNTO said, "Our participation in this fair and hosting of briefing sessions have provided firsthand insight into the growing interest and recognition of Gyeongsangnam-do within the Malaysian tourism sector." He emphasized, "We will maintain active engagement with the local travel industry and intensify our endeavors to attract tourists from Southeast Asia, starting with Malaysia, through hands-on marketing initiatives.”
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For more information or interviews regarding this press release, please contact Manager Shin Min-young of the Tourism Policy Division (+82-55-211-6054) or Assistant Manager Koo Sol-bi of the Gyeongnam Tourism Organization (+82-55-212-6845). |
